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Kate Spade

Kate Spade New York is an American luxury fashion design house founded in January 1993 by Kate and Andy Spade. Jack Spade is the brand’s line for men. Kate Spade New York competes with Michael Kors. In 2017, the company was purchased by, and is now part of, Tapestry, Inc., formerly known as Coach.

Business history
Prior to company creation

Katherine Noel Brosnahan (later known as Kate Spade) was born on December 24, 1962, in Kansas City, Missouri. She grew up in Kansas City and went to an all-girls Catholic high school. Eventually she moved to Arizona, where she attended Arizona State University and graduated in 1985. It is there that she met her future husband, Andy Spade. Katherine majored in journalism, while Andy majored in architecture.

In 1986, after completing their education, the couple moved to New York City. It was in New York that Katherine worked as a style editor for Mademoiselle, but left in 1991 (with the title of senior editor/head of accessories) to start her own handbag line. To get inspiration, Kate browsed local flea markets and secondhand stores. She also researched the styles, fabrics, and potential production costs of making her own handbags. The team slowly worked their way up the social ladder until they were able to create a company that would be noticed by the public.

Early stages

Kate Spade New York was founded in 1993 by Katherine Noel Brosnahan and her husband/business partner Andy Spade. Kate Spade New York started after a suggestion from Andy when Katherine wasn’t sure about her next career move after logging six years at Mademoiselle.[7] Originally, the business started out with the Sam handbag and was only making colorful lively bags for consumers. Eventually, Andy withdrew $35,000 from his 401K account to fund the production of Kate’s handbags. Her debut line infused classic shapes, colors and fabrics into a now iconic[citation needed] square bag with a little black label sewn to the outside of the bag that said “Kate Spade New York.” Their main target market at this time was the upper middle class.

In 1996, Spade’s company opened its first shop in New York City’s SoHo. Kate Spade rose in eight months after a journalist at Cleveland Research Co. recommended buying the shares because of the brand’s growth potential. Everywhere people went in New York from about 1997 to 2000, it would have been impossible to avoid seeing women carrying that simple nylon bag. The business was one of the first of its time to go digital, by using iPads, cell phones, and computers, as a part of the daily routine when working at one of its stores.

The company started from nothing, and after 1998 it started to expand, with sales totaling $27 million. By 2006, revenue was reportedly near $99 million. In 1999, Neiman Marcus Group paid $34 million for a 56% stake of the company. In 2006, Neiman Marcus Group acquired the remaining 44% stake in Kate Spade for $59.4 M, valuing the company at $134 M.

Later stages

In 2004, Kate Spade operated only 13 stores in the United States, and did not ship out of the country (Cohen 198). The company initially sold handbags, but eventually extended to include stationery, personal organizers, address books, shoes, beauty products, perfume, raincoats, pajamas, and eyewear clothing. It now has a full women’s clothing line. The business’ clothing and handbag lines are featured in retail stores all across America. Products are easily and continuously shipped around the world. By 2004, Kate Spade & Co. was worth $70 million, not including the complementary company Jack Spade. Kate Spade has over 180 stores around the world, and is sold in more than 400 stores worldwide (Cohen 198). Kate and Andy went from taking “the nothing black bag” to a creative personalized purse, now they create merchandise from the simple tote to home decor and bedding.

In November 2006, apparel giant Liz Claiborne Inc. bought Kate Spade for about $124 million from Neiman Marcus Group. Andy Spade was initially in charge of company operations, but, in 2007 after the sale of the company, operational control was turned over to Liz Claiborne. Kate Spade expanded their retail stores to include Kate Spade New York Outlets. The brand has over 47 outlet locations across the United States. The outlets offer Kate Spade New York handbags, clothing, jewelry, and accessories at a discounted price. Kate Spade New York Products are also sold in major department stores including Nordstrom, Macy’s, and Dillard’s. Kate Spade New York handbags, clothing, jewelry, accessories, and home products can be found in these major department stores. Kate Spade Home products are also sold at Bed, Bath and Beyond. As of January 2017, Kate Spade New York also debuted an exclusive collection with Williams Sonoma, including dinnerware, glassware, and flatware.

Tapestry, Inc. bought Kate Spade & Company in July 2017 for $2.4 billion.

In June 2018, Kate Spade committed suicide in her Manhattan apartment. To respect the late founder, the company announced to donate $1 million for mental health awareness cause, starting with a $250,000 donation to Crisis Text Line.

Coach is a modern American luxury brand with a rich heritage rooted in quality and craftsmanship. All over the world, the Coach name is synonymous with the ease and sophistication of New York style. Shop the latest arrivals at your local Coach Outlet store or see what’s new at www.coachoutlet.com

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Coach Outlet Store Promotion

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Coach Outlet Store Promotion

An outlet store, factory outlet or factory shop is a brick and mortar or online store in which manufacturers sell their stock directly to the public. Traditionally, a factory outlet was a store attached to a factory or warehouse, sometimes allowing customers to watch the production process such as in the original L.L. Bean store. In modern usage, outlet stores are typically manufacturer-branded stores such as Gap or Bon Worth grouped together in outlet malls. The invention of the factory outlet store is often credited to Harold Alfond, founder of the Dexter Shoe Company.

History

Outlets first appeared in the eastern United States in the 1930s. Factory stores started to offer damaged or excess goods to employees at a low price. After some time, the audience expanded to include non-employees. In 1936, Anderson-Little (a men’s clothing brand) opened an outlet store independent of its existing factories. Until the 1970s, the primary purpose of outlet stores was to dispose of excess or damaged goods.

In 1974, Vanity Fair opened up the first multi-store outlet center in Reading, Pennsylvania. Throughout the 1980s and 1990s, outlet malls grew rapidly in the United States. A typical outlet mall in the U.S. is opened with between 100,000 to 200,000 square feet (about 1 to 2 hectares) of retail space. This can gradually increase to 500,000 to 600,000 feet (around 5 hectares). The average outlet mall has an area of 216,000 square feet.In 2003, outlet malls in the U.S. generated $15 billion in revenue from 260 stores.

The number of U.S. malls increased from 113 in 1988 to 276 in 1991 and to 325 in 1997 and 472 in 2013.

Outlet malls are not an exclusively American phenomenon. In Canada, the Dixie Outlet Mall dates from the late 1980s, and was followed by Vaughan Mills in 1999, and Toronto Premium Outlets in 2013. In Europe, retailer BAA McArthurGlen has opened 13 malls with over 1,200 stores and 3 million square feet (about 30 hectares) of retail space; describing itself as an “outlet village”, Bicester Village, on the edge of the town of Bicester in Oxfordshire in England, is a regular stop for bus-tours of foreign tourists, especially from China. Stores have also been emerging in Japan since the mid to late 1990s.

Difference between factory outlet and outlet store

At factory outlets, the products sold are from one brand only. Manufacturers who sell only their own products at a reduced price run factory outlets. On the other hand, retailers run outlet stores, and various brands are sold there.

Factory outlets have been around longer than outlet stores and were typically built next to the factories where the products were manufacture

Coach brand

is a leading design house of modern luxury accessories and lifestyle collections, with a long-standing reputation built on quality craftsmanship. Defined by a free-spirited, all-American attitude, the brand approaches design with a modern vision, reimagining luxury for today with an authenticity and innovation that is uniquely Coach. Our product offerings include women’s bags, wallets, ready-to-wear, footwear and accessories and also men’s bags, wallets and accessories. All over the world, the Coach name is synonymous with effortless New York style.

Coach was founded in 1941 as a family-run workshop in a loft on 34th Street in Manhattan, with six leather-workers who made wallets and billfolds by hand. In 1946, Miles Cahn and his wife Lillian joined the company. Miles and Lillian Cahn were owners of a leather handbag manufacturing business and were knowledgeable about leatherworks and business.

By 1950, Cahn had taken over the company. During the early years, Cahn noticed the distinctive properties and qualities of the leather used to make baseball gloves. With wear and use, the leather in a glove became softer and suppler. Attempting to mimic this process, Cahn made a way of processing the leather to make it stronger, softer, and more flexible. Since the leather absorbed dye very well

this process also created a richer, deeper color in the leather. Soon after Cahn developed this new process, Lillian Cahn suggested to Miles that the company supplement the factory’s men’s accessories business by adding women’s leather handbags. The “sturdy cowhide bags were an immediate hit.”Miles and Lillian Cahn bought the company through a leveraged buyout in 1961.

In 1961, Cahn hired Bonnie Cashin, a sportswear pioneer, to design handbags for Coach. Cashin “revolutionized the product’s design,” working as a creative head for Coach from 1962 through 1974.

Cashin instituted the inclusion of side pockets, coin purses, and brighter colors (as opposed to the usual hues of browns and tans) in the products.[Cashin also designed matching shoes, pens, key fobs, and eyewear, and added hardware to both her clothes and accessories–particularly the silver toggle that became the Coach hallmark–declaring that she had been inspired by a memory of quickly fastening the top on her convertible sports car.

Richard Rose joined Coach in 1965, and he is responsible for making Coach a household name after putting the product in department stores across the United States and abroad.

Coach merupakan salah stau brand fashion ternama yang memproduksi beragam produk tas, wallet, hingga jacket dengan beragam motif dan desain yang dimilikinya. Brand yang berasal dari New York, Amerika Serikat ini merupakan salah satu brand mewah yang banyak digandrungi para konsumen kelas atas, termasuk para selebriti tanah air.

sejarah coach brand di indonesia

Coach didirikan pada tahun 1941 di sebuah loteng kecil di Manhattan, kota yang diabadikan Frank Sinatra dalam sebuah lagu legendaris, New York New York! Ya, itulah keunikan brand legendaris ini, berasal dari New York, jantungnya fashion dan mode.

dengan 6 orang perajin yang bekerja di loteng mereka untuk membuat dompet dan billfolds dari generasi ke generasi, tercipta lah tas Coach yang pertama. Uniknya, tas itu tidak terbuat dari bahan yang umumnya dipakai.

Bahan yang digunakan adalah bahan yang sama yang dipakai untuk membuat sarung tangan yang biasa dipakai para pemain baseball. Mereka mendapatkan ide ini setelah sekian lama mengamati betapa kuatnya bahan sarung tangan baseball walau dipakai dalam keadaan apapun. Bahkan, walau setelah mengalami ratusan gesekan dan benturan,

justru bahan itu akan menjadi semakin halus dan lembut setelah mengalami abrasi. Karena itulah ide untuk membuat bag Coach timbul, tas yang terbuat dari bahan yang kuat dan tahan lama yang juga diproses menjadi lembut dan kenyal.

Bahan ini tidak semerta-merta dipilih begitu saja, tetapi kemudian difilter kembali untuk hasil yang maksimal. Dari bahan kulit yang dipersiapkan untuk diproduksi, biasanya hanya 10% yang akhirnya akan lulus uji untuk dipersiapkan ke tahap selanjutnya.

Dan kemudian, bahan kulit itu akan disimpan di sebuah drum selama beberapa hari dengan cara-cara alami sehingga kulit yang dihasilkan akan menjadi benar-benar lembut dan nyaman disentuh walau di saat yang sama juga sangat kuat.

Karena ketahanan yang cukup lama dan mutu produksinya, tas Coach kemudian menjadi sangat terkenal di seluruh dunia. Walau begitu, pasang surut perjalanan Coach terasa sekali terutama pada tahun 1998

karena mereka sempat mengalami penurunan penjualan yang cukup signifikan. Karena pasaran tas mulai menginginkan tas yang lebih bergaya dan modern, sementara itu tas Coach sudah terlanjur terkenal sebagai tas yang bergaya konservatif dengan model yang tradisional.

Mereka merasa bahwa sudah saatnya untuk melakukan perubahan, karena itu Coach mulai merespon permintaan pasar dengan merubah garis rancangannya yang cukup drastis. Sejak saat itu, dimulai lah produksi tas Coach pertama dengan bahan yang tercetak huruf C di atasnya sebagai signature Coach bag, seperti apa yang kita kenal sekarang.

Dan akhirnya, pada tahun 2002, penjualan Coach bag sangat meningkat dan semakin dikenal bukan hanya di negara asalnya, Amerika Serikat, tetapi juga sampai ke berbagai belahan dunia lainnya termasuk benua Asia. Tidak ketinggalan juga Coach Indonesia, yang menjadi pasar strategis untuk tas Coach mulai tahun 2011. bisa di beli di sini coach tokopedia