Coach Brand

coach brand

Coach brand

is a leading design house of modern luxury accessories and lifestyle collections, with a long-standing reputation built on quality craftsmanship. Defined by a free-spirited, all-American attitude, the brand approaches design with a modern vision, reimagining luxury for today with an authenticity and innovation that is uniquely Coach. Our product offerings include women’s bags, wallets, ready-to-wear, footwear and accessories and also men’s bags, wallets and accessories. All over the world, the Coach name is synonymous with effortless New York style.

Coach was founded in 1941 as a family-run workshop in a loft on 34th Street in Manhattan, with six leather-workers who made wallets and billfolds by hand. In 1946, Miles Cahn and his wife Lillian joined the company. Miles and Lillian Cahn were owners of a leather handbag manufacturing business and were knowledgeable about leatherworks and business.

By 1950, Cahn had taken over the company. During the early years, Cahn noticed the distinctive properties and qualities of the leather used to make baseball gloves. With wear and use, the leather in a glove became softer and suppler. Attempting to mimic this process, Cahn made a way of processing the leather to make it stronger, softer, and more flexible. Since the leather absorbed dye very well

this process also created a richer, deeper color in the leather. Soon after Cahn developed this new process, Lillian Cahn suggested to Miles that the company supplement the factory’s men’s accessories business by adding women’s leather handbags. The “sturdy cowhide bags were an immediate hit.”Miles and Lillian Cahn bought the company through a leveraged buyout in 1961.

In 1961, Cahn hired Bonnie Cashin, a sportswear pioneer, to design handbags for Coach. Cashin “revolutionized the product’s design,” working as a creative head for Coach from 1962 through 1974.

Cashin instituted the inclusion of side pockets, coin purses, and brighter colors (as opposed to the usual hues of browns and tans) in the products.[Cashin also designed matching shoes, pens, key fobs, and eyewear, and added hardware to both her clothes and accessories–particularly the silver toggle that became the Coach hallmark–declaring that she had been inspired by a memory of quickly fastening the top on her convertible sports car.

Richard Rose joined Coach in 1965, and he is responsible for making Coach a household name after putting the product in department stores across the United States and abroad.

 

Coach merupakan salah stau brand fashion ternama yang memproduksi beragam produk tas, wallet, hingga jacket dengan beragam motif dan desain yang dimilikinya. Brand yang berasal dari New York, Amerika Serikat ini merupakan salah satu brand mewah yang banyak digandrungi para konsumen kelas atas, termasuk para selebriti tanah air.

sejarah coach brand di indonesia

Coach didirikan pada tahun 1941 di sebuah loteng kecil di Manhattan, kota yang diabadikan Frank Sinatra dalam sebuah lagu legendaris, New York New York! Ya, itulah keunikan brand legendaris ini, berasal dari New York, jantungnya fashion dan mode.

dengan 6 orang perajin yang bekerja di loteng mereka untuk membuat dompet dan billfolds dari generasi ke generasi, tercipta lah tas Coach yang pertama. Uniknya, tas itu tidak terbuat dari bahan yang umumnya dipakai.

Bahan yang digunakan adalah bahan yang sama yang dipakai untuk membuat sarung tangan yang biasa dipakai para pemain baseball. Mereka mendapatkan ide ini setelah sekian lama mengamati betapa kuatnya bahan sarung tangan baseball walau dipakai dalam keadaan apapun. Bahkan, walau setelah mengalami ratusan gesekan dan benturan,

justru bahan itu akan menjadi semakin halus dan lembut setelah mengalami abrasi. Karena itulah ide untuk membuat bag Coach timbul, tas yang terbuat dari bahan yang kuat dan tahan lama yang juga diproses menjadi lembut dan kenyal.

Bahan ini tidak semerta-merta dipilih begitu saja, tetapi kemudian difilter kembali untuk hasil yang maksimal. Dari bahan kulit yang dipersiapkan untuk diproduksi, biasanya hanya 10% yang akhirnya akan lulus uji untuk dipersiapkan ke tahap selanjutnya.

Dan kemudian, bahan kulit itu akan disimpan di sebuah drum selama beberapa hari dengan cara-cara alami sehingga kulit yang dihasilkan akan menjadi benar-benar lembut dan nyaman disentuh walau di saat yang sama juga sangat kuat.

Karena ketahanan yang cukup lama dan mutu produksinya, tas Coach kemudian menjadi sangat terkenal di seluruh dunia. Walau begitu, pasang surut perjalanan Coach terasa sekali terutama pada tahun 1998

karena mereka sempat mengalami penurunan penjualan yang cukup signifikan. Karena pasaran tas mulai menginginkan tas yang lebih bergaya dan modern, sementara itu tas Coach sudah terlanjur terkenal sebagai tas yang bergaya konservatif dengan model yang tradisional.

Mereka merasa bahwa sudah saatnya untuk melakukan perubahan, karena itu Coach mulai merespon permintaan pasar dengan merubah garis rancangannya yang cukup drastis. Sejak saat itu, dimulai lah produksi tas Coach pertama dengan bahan yang tercetak huruf C di atasnya sebagai signature Coach bag, seperti apa yang kita kenal sekarang.

Dan akhirnya, pada tahun 2002, penjualan Coach bag sangat meningkat dan semakin dikenal bukan hanya di negara asalnya, Amerika Serikat, tetapi juga sampai ke berbagai belahan dunia lainnya termasuk benua Asia. Tidak ketinggalan juga Coach Indonesia, yang menjadi pasar strategis untuk tas Coach mulai tahun 2011. bisa di beli di sini coach tokopedia

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